A thinking tool for professionals

irlek: a thinking tool for professionals

irlek is a thinking tool for professionals — a private iPhone app for focus, decisions, and reflection.

For professionals who think for a living

Clear thinking,
when it counts.

irlek is a thinking tool for professionals who need to focus, decide, and reflect with clarity. No account. No cloud. No noise.

iOS first · Free to start · Launching soon

Who it’s for

A thinking tool for professionals who decide every day.

Managers

Structure complex choices without spreadsheets or endless discussion.

Founders

Cut through the noise when every decision carries real weight.

Consultants

Stay sharp and focused between meetings, not just during them.

Independents

Work with clarity when there’s no one else to think it through with.

irlek doesn’t advise. It reveals.

Most tools try to make you more productive. irlek tries to make your own thinking visible — not by telling you what to think, but by giving your thoughts structure. Research on cognitive bias shows that writing out your options reduces bias and leads to better outcomes.

Four tools. One direction.

Each tool works on its own. Together, they cover the full arc of your working day — from capturing tasks to making decisions you can stand behind.

Tasks · Always free

Tasks

A deliberately limited list — maximum 20 items. The constraint forces clarity: if it’s on the list, it matters. Link any task directly to a Focus session.

Focus · Free (3×/day)

Focus

Set a single intention. Choose a duration. irlek holds that intention in front of you — quietly, without distraction — until the time is up. No gamification. No streaks.

Decide · 3 free · then Pro

Decide

Enter the options you’re weighing. Score each one on impact, regret, and reversibility. irlek shows how your own answers compare — it doesn’t tell you what to choose.

Reflect · Coming soon

Reflect

After a significant choice, record what you decided and how it felt. Over time, irlek surfaces patterns in your decisions — the kind of self-knowledge that’s hard to see in the moment.

Available in a future update

How it works

You bring the thinking

irlek doesn’t generate insights or suggest answers. You provide the input — your tasks, your intentions, your options, your reflections.

irlek gives it structure

The app applies a consistent framework — the same questions, the same scoring, the same calm interface — every time. No coaching. No judgment.

You see yourself more clearly

When your thinking is structured, the answer is often already there. irlek just makes it visible.

🔒

On-device only

All your data stays on your iPhone. Nothing is sent to a server.

◎

No account required

Open the app and start. No sign-up, no email, no profile.

—

No ads. Ever.

irlek is paid software. Your attention is not the product.

Fair, transparent, and calm.

No dark patterns. No pressure. Free to start — and when you use it seriously, we ask for a modest subscription.

Free

€0

always

Tasks — unlimited, always free
Focus — up to 3 sessions per day
Decide — first 3 decisions free
No account or sign-up needed

Pro

€1,99

per month · or €14,99/year

Everything in Free
Unlimited Focus sessions
Unlimited Decide
Reflect (when available)
Early adopters keep this price forever

Price may increase when Reflect launches.

“irlek”

In a local Dutch dialect, irlek means honest. That’s the idea behind everything we build: an honest look at your own thinking, without noise or judgment.

No accounts. No ads. Your data stays on your device.

Be first when it launches.

Leave your email and we’ll send you one message when irlek is live — Tasks, Focus, and Decide, free to start.

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